Content Repurposing for Social Media Channels with

SyncMaster

The institute faced persistent challenges in maintaining a steady flow of high-quality content for LinkedIn and Instagram. Unlike traditional long-form content such as 1000-3000 word blogs, these platforms required short, concise, and engaging posts combining text and video.

Repurposing content, especially videos, proved resource-intensive. The process involved:

1. Transcribing videos into text.
2. Brainstorming ideas for repurposing.
3. Making numerous modifications.
4. Deciding images, if any.
5. Incorporating constant human feedback at every step.

With limited resources and a small team, the institute struggled to manage this labor-intensive process effectively. As a result, content often lacked engagement and actionable insights, leading to subpar performance in a highly competitive digital space.

The Institute partnered with Jina Code Systems, leveraging their flagship product, SyncMaster, to overcome these challenges. SyncMaster offered a cost-effective, streamlined solution that delivered high-quality, optimized content consistently, allowing the agency to stay on budget and meet tight deadlines.

*SyncMaster is a flagship product of Jina Code Systems

SyncMaster then processed the human-reviewed and approved transcripts to identify key themes, actionable takeaways, and highlight-worthy moments.

Suggestions for LinkedIn and Instagram posts were shared with the client, such as:

• LinkedIn: Professional thought-leadership posts summarizing insights or using key quotes from the video.
• Instagram: Carousel slides summarizing top takeaways, visually appealing Reels with trending audio, or engaging infographics.