SEO Friendly Article Writing & Posting on the Web.
Marketing
About the Client
đź“ŤGurgaon, India
The client is a relatively new digital marketing agency with a team of 7-10 people.
Currently, the client is serving small & medium enterprises with limited budget.
*To respect NDA, the name has not been disclosed.
Overview
The agency, with a limited team managing multiple projects, faced significant roadblocks in scaling their content strategy. Budget constraints prevented them from hiring additional resources, forcing their team to work overtime to meet project deadlines.
This led to articles that lacked depth, engagement, and actionable insights, resulting in poor SEO performance and low user retention in a highly competitive digital landscape.
Through a referral, the client partnered with Jina Code Systems, who implemented SyncMaster to address these challenges. SyncMaster proved to be a cost-effective solution that delivered high-quality, SEO-optimized content consistently, helping the agency stay within budget and meet deadlines.
*SyncMaster is a flagship Product of Jina Code Systems
Articles needed to be thoroughly researched, aligned with industry trends, and tailored to specific audience needs.
Content had to be optimized for search engines with proper keyword placement, meta descriptions, meta title, internal & exernal linking.
Content to be properly formatted to ensure readability for the user and also the content to authentic and engaging while reflecting the brand’s voice.
A system for human review and iterative improvement was necessary to maintain quality and relevance.
Research Capability
We started by equipping the AI with pre-trained knowledge across a wide range of topics to establish a solid foundation. To ensure content relevance and timeliness, we integrated live data tools like web search APIs to fetch the latest information.
Leveraging a powerful SEO tool, Uber Suggest, we conducted comprehensive topic analysis, identifying trending keywords, related topics, and content gaps to create data-driven strategies for each article.
Content Generation
Our AI-generated content was programmed for SEO optimization, including:
We ensured quality control by fine-tuning the AI for human-like tone, maintaining relevance, and adhering to readability benchmark - Flesch Reading Ease score.
* Flesch Reading Ease Score is a readability metric that evaluates how easy a text is to understand based on sentence length and word complexity. It is measured on a scale of 0-100 with
Human Feedback Loop
To maintain a balance between AI efficiency and human expertise, we developed a review portal where human editors could:
This iterative feedback process leveraged a method called, Reinforcement Learning with Human Feedback (RLHF) to continuously improve the AI’s performance.
*RLHF is a machine learning technique where human input guides AI to improve its responses and align with desired outcomes.
Autonomous Posting of the Content
We integrated the AI system with the client’s CMS (WordPress) through API, streamlining the publishing workflow.
Once approved by the Human expert, the AI autonomously:
The client’s blog became a thought leadership hub, driving higher engagement and industry recognition.
The team's productivity improved significantly by reallocating resources from repetitive tasks to more strategic and impactful activities.
The form has been successfully submitted.
Our team will connect with you with next steps. We do not sell your information.
